How to survive a recession
The Star
Tuesday September 25, 2001

KUALA LUMPUR: IN times of recession, businessmen must take proactive steps to promote their business, through business networking, according to Dr Ivan Misner, founder and CEO of Business Networking International (BNI) and co-author of Master of Networking. "If you want to do well in business, you must understand that it does absolutely no good to complain to people about tough times. "When you complain to people about tough times.

"When you complain about how bad business is, half of them don't care and the other half are glad that you're worse off than they are," he said. "While you cannot control the economy or your competition, you can control your response to the economy. Referrals can keep your business alive and well during and economic downturn," he told BNI members in Kuala Lumpur last week. BNI claims to be the world's largest networking organisation with over 2,100 chapters and 40,000 members in 12 countries. Get more details at www.BNIMalaysia.com